When it comes to communicating and promoting a project such as Starmind, there are three main goals:
1. Making users aware of Starmind (result: employees log in)
2. Encouraging users to participate (result: employees perform activities)
3. Establish Starmind as a go-to for users in the long term (result: employees integrate Starmind into their day-to-day work life)
Every communication measure can aim at one or several of these goals. Other aspects to keep in mind are:
- Project objectives: Communication needs to be geared towards fulfilling the specific aims you have with Starmind (e.g., enhancing collaboration across countries, lowering help desk requests, etc.)
- Channels: Every employee uses and likes different channels. Being present on as many as possible makes sure that every user can be reached and feels included.
- Message: A simple, clear and catchy message is most effective and makes sure users understand the purpose of Starmind instantly.
- Consistency: The same message should be communicated throughout all channels.
- Habits: Everyone has established ways of finding answers. Address why Starmind is better than these and why it's worth changing habits.
- Not yet another tool: You probably have many tools in use already. Remind your organization that Starmind is not "just another tool" and needs to be positioned accordingly.
- Possible employee concerns and fears: Ensure that employees understand that question authors really remain anonymous, there are no efficiency controls and no access to private data.
- Long-term planning: Communicating Starmind is not a one-time activity but requires long-term planning. Regular communication is essential to a network's success (e.g., activity stats, success stories, new features, etc.).
Our experience has shown that:
- A clear use case is crucial.
- Word of mouth is the most powerful way of spreading a message.
- Users love Starmind once they experience it.
- The better users understand how Starmind works, the happier they are.
- Management needs to lead by example.
In preparing for the onboarding of Starmind, your Customer Success Manager will approach you to set up a communication workshop.
In this meeting, we will share any insights, ideas and templates and work together on a communication plan. Please make sure a delegate from your communications and/or change management team is available to attend the meeting and work on the communication of Starmind throughout the project.