Communication strategy

When it comes to communicating and promoting a project such as Starmind, there are three main goals:

  1. Making users aware of Starmind (result: employees log in)
  2. Encouraging users to participate (result: employees perform activities)
  3. Establish Starmind as a go-to for users in the long term (result: employees integrate Starmind into their day-to-day work life)

Every communication measure can aim at one or several of these goals. Other aspects to keep in mind are:

  • Project objectives: Communication needs to be geared towards fulfilling the specific aims you have with Starmind (e.g., enhancing collaboration across countries, lowering help desk requests, etc.)
  • Channels: Every employee uses and likes different channels. Being present on as many as possible makes sure that every user can be reached and feels included.
  • Message: A simple, clear and catchy message is most effective and makes sure users understand the purpose of Starmind instantly.
  • Consistency: The same message should be communicated throughout all channels.
  • Habits: Everyone has established ways of finding answers. Address why Starmind is better than these and why it's worth changing habits.
  • Not yet another tool: You probably have many tools in use already. Remind your organization that Starmind is not "just another tool" and needs to be positioned accordingly.
  • Possible employee concerns and fears: Ensure that employees understand that question authors really remain anonymous, there are no efficiency controls and no access to private data.
  • Long-term planning: Communicating Starmind is not a one-time activity but requires long-term planning. Regular communication is essential to a network's success (e.g., activity stats, success stories, new features, etc.).

Our experience has shown that:

  • A clear use case is crucial.
  • Word of mouth is the most powerful way of spreading a message.
  • Users love Starmind once they experience it.
  • The better users understand how Starmind works, the happier they are.
  • Management needs to lead by example.

Communication workshop

In preparing for the onboarding of Starmind, your Customer Success Manager will approach you to set up a communication workshop.

In this meeting, we will share any insights, ideas and templates and work together on a communication plan. Please make sure a delegate from your communications and/or change management team is available to attend the meeting and work on the communication of Starmind throughout the project.