Communication strategy

When it comes to communicating and promoting a project such as Starmind, there are three main goals:

Making users aware of Starmind (result: employees log in)
Encouraging users to participate (result: employees perform activities)
Establish Starmind as a go-to for users in the long term (result: employees integrate Starmind into their day-to-day work life)

Every communication measure can aim at one or several of these goals. Other aspects to keep in mind are:

Project objectives: Communication needs to be geared towards fulfilling the specific aims you have with Starmind (e.g., enhancing collaboration across countries, lowering help desk requests, etc.)
Channels: Every employee uses and likes different channels. Being present on as many as possible makes sure that every user can be reached and feels included.
Message: A simple, clear and catchy message is most effective and makes sure users understand the purpose of Starmind instantly.
Consistency: The same message should be communicated throughout all channels.
Habits: Everyone has established ways of finding answers. Address why Starmind is better than these and why it's worth changing habits.
Not yet another tool: You probably have many tools in use already. Remind your organization that Starmind is not "just another tool" and needs to be positioned accordingly.
Possible employee concerns and fears: Ensure that employees understand that question authors really remain anonymous, there are no efficiency controls and no access to private data.
Long-term planning: Communicating Starmind is not a one-time activity but requires long-term planning. Regular communication is essential to a network's success (e.g., activity stats, success stories, new features, etc.).

Our experience has shown that:

A clear use case is crucial.
Word of mouth is the most powerful way of spreading a message.
Users love Starmind once they experience it.
The better users understand how Starmind works, the happier they are.
Management needs to lead by example.

Communication workshop

In preparing for the onboarding of Starmind, your Customer Success Manager will approach you to set up a communication workshop.

In this meeting, we will share any insights, ideas and templates and work together on a communication plan. Please make sure a delegate from your communications and/or change management team is available to attend the meeting and work on the communication of Starmind throughout the project.